Nikita Bhargava is an independent designer who specialises in brand strategy and creative direction.
She lives and works in New Delhi, India.
Info
Nikita Bhargava is an independent designer who specialises in brand strategy and creative direction.
She lives and works in New Delhi, India.
Info
Year: 2025-26
Scope of Work: Brand Audit + Positioning + Brand Idea + Visual Identity Refinement+ Communication Strategy
Studio Medium’s products are easily identifiable, but the larger brand lacked a clear and consistent identity. While its campaigns felt intentional, the communication did not always build a cohesive brand world or create a strong emotional connection with its audience.
The project focused on defining the idea of “creative practice as a study, with play at the forefront” as a foundation for the brand. This shaped the visual and verbal communication, guided new directions for the brand, and created greater consistency across touchpoints. The result is a more mature and cohesive brand that knows who it is, builds recognition and trust, and is quietly confident in its identity.