Nikita Bhargava is an independent designer who specialises in brand strategy and design.
She lives and works in New Delhi, India.
CV
Nikita Bhargava is an independent designer who specialises in brand strategy and design.
She lives and works in New Delhi, India.
CV
Year: 2021-23
As part of the design team at Squadron 14, I worked on developing concepts and campaign systems for Raw Mango collections—ensuring each campaign aligned with the brand’s larger cultural and design ethos.
At the core of Raw Mango’s practice is an ongoing exploration of contemporary Indian design through traditional textiles, craft techniques, and material histories. Each collection seeks to reinterpret these references in ways that feel current, relevant, and globally resonant without losing their cultural specificity.
The challenge, therefore, was not simply to create campaign imagery, but to build narratives that could communicate this balance—positioning the work within an international design conversation while remaining rooted in Indian craft traditions.
Alongside contributing to concept development and visual direction, I led communication between the client and design team, coordinated with external vendors to manage timelines and production, and oversaw the execution of final print and digital deliverables. The resulting campaigns were designed to function not only as promotional material, but as extensions of the collection’s underlying intent and worldview.