Nikita Bhargava is an independent designer who specialises in brand strategy and design.
She lives and works in New Delhi, India.
CV
Nikita Bhargava is an independent designer who specialises in brand strategy and design.
She lives and works in New Delhi, India.
CV
Year: 2022
Cocoa & Jasmine operates at the intersection of visual and material anthropology—using ethnography and aesthetics to surface stories across cultures. Their work spans disciplines, but is anchored in a singular pursuit: making cultural narratives visible, relevant, and contemporary.
When they came to me, this breadth wasn’t reflected in how the brand showed up. There was no consistent design language across collateral, and the absence of a distinct identity system meant each project existed in isolation. The challenge was to unify the brand—without constraining the diversity of its work.
We approached the identity as a flexible container rather than a fixed expression—one that could hold varied narratives while maintaining coherence.
The result is a modular identity system that extends seamlessly across print and digital applications. At its core is a bold, contemporary wordmark—designed to carry a distinct presence and ensure recognition, while allowing the surrounding system to adapt fluidly across contexts.