SELECTED WORK

Brand Systems Project
Studio Medium

While Studio Medium's design language is recognisable, the brand lacked a cohesive communication strategy. A system centred around a strong brand idea was developed to bring clarity, consistency and intentionality across communications.

COMING SOON

Website Redesign
Amrit Bhawan

The redesign of the Amrit Bhawan website translates the property's warm and design-forward character into a digital experience through carefully designed layouts and imagery.

COMING SOON

Compendium Design
Amrit Bhawan

The compendium for Amrit Bhawan was designed as an editorial-style publication which captures the property’s history, philosophy and approach to hospitality, while remaining an easy to use resource for guests.

COMING SOON

Website Design
Shanti

The redesign of Shanti website uses a minimal, imagery-forward approach to showcase the brand’s contemporary interpretation of Banarasi textiles.

COMING SOON

Visual Identity
Haridwar Heritage Weekend

The identity for Haridwar Heritage Weekend draws inspiration from the Ganges river that flows through and defines the city.

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Visual Identity & Packaging
Naashta

Naashta’s identity uses the idea of the home recipe book to create a flexible system inspired by local food culture, memory and everyday rituals.

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Visual Identity
Cocoa & Jasmine

Cocoa & Jasmine lacked a cohesive identity across its varied cultural projects. A flexible, modular system anchored by a bold wordmark was designed to bring coherence, recognition and adaptability across print and digital.

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Campaign Concepts, Visual Identity & Execution
Raw Mango

Worked on concept development, visual identities and execution for Raw Mango collection campaigns at Squadron 14.

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At Squadron 14

Website
Squadron 14

Led the redesign of Squadron 14's portfolio website, creating a minimal and structured digital system that reflects the studio's multidisciplinary practice.

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At Squadron 14